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The blog
Straight answers on websites, Google listings and local search, written for people running a business rather than for other web developers.
Local search
Which directories are actually worth listing your business on
Google, Bing and Apple matter. Most of the other hundred are a waste of an afternoon. Here is the short list and the order to do them in.
Read the guide →Google Business Profile
Getting into the map results in Bedfordshire and Hertfordshire
What decides who appears in that box of three businesses at the top of a local search, and what you can change yourself this week.
Read the guide →Buying a website
What a small business website should really cost
Why quotes range from £300 to £8,000 for what looks like the same thing, and the questions to ask before you agree to any of them.
Read the guide →Reviews
How to ask customers for Google reviews without it being awkward
The wording that works, when to ask, and why the review link on the back of a card beats asking people face to face.
Coming soon →WordPress
WooCommerce or Shopify for a small shop
One takes a cut of every sale and rents you the platform. The other does not. Both have a catch, and this explains which catch matters to you.
Coming soon →Domains
.co.uk or .com for a business serving one county
What each one costs, whether it makes any difference to your rankings, and when it is worth buying both.
Coming soon →